Bitcoin ETF Marketing War Intensifies As Hashdex Enters The Fray And Bitwise Launches A Second Ad

Spot Bitcoin exchange-traded fund (ETF) issuers are stepping up their marketing campaigns as they strive to secure first-mover advantage ahead of expected approvals next month.

Three advertisements centered on Bitcoin ETFs have been rolled out in under 48 hours, two of them from Bitwise and one by Hashdex

Hashdex is the latest to join the fray with an advertisement introducing people to the idea of a managed crypto investment.

“Stocks aren’t crypto,” it says. “Fixed income isn’t crypto. Precious metals? Nope. Not crypto either. Your Bitcoin investment deserves a crypto-focused firm. Hashdex.”

Bitwise published its first ad on Dec. 18, featuring actor Jonathan Goldsmith, who says, “You know what is interesting these days?… Bitcoin.”

Bitwise had the same character feature in a subsequent commercial barely two days later, this time referencing Satoshi Nakamoto, the pseudonymous father of Bitcoin.

In this ad, he says, “Thought you would like to know…Satoshi sends his regards,” and closed with the same call to action he used in the first commercial, “Look for Bitwise, my friends.”

Goldsmith is known as “The Most Interesting Man in the World” character portrayed in an advertising campaign with Dos Equis beer.

Filers Demonstrate Confidence For Imminent Spot Bitcoin ETF Approvals

The commercials are a show of confidence from the fund managers that the US Securities and Exchange Commission will approve spot BTC ETFs with Bloomberg Intelligence saying there’s a 90% chance it will be by Jan. 10.

According to Samson Mow, a Bitcoin pioneer and CEO of BTC infrastructure company JAN3, the marketing campaigns are an arm wrestle for investors, inflows, and assets under management (AUM), with branding being the main differentiator.

Mow anticipates an even stronger ad will be launched soon by fund management titan BlackRock, the world’s biggest money manager.

Also Read:

  • Bitcoin ETF Preparations Shift Into Overdrive As Bitwise Launches An ETF Ad, BlackRock Enables Cash Redemption And Its BTC ETF Gets A Ticker
  • Bitcoin Price Prediction: As The Vortex Indicator Signals A New BTC Bull Run, Time Is Running Out To Buy This Red Hot Bitcoin Alternative That’s Surged Past $5.6 Million
  • Bitcoin Price Prediction: Bitwise Launches BTC ETF Ad As Investors Rush To Buy This Bitcoin-ETF Themed Coin Before It Sells Out

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