Google to tweak crypto ad policy, amplify Bitcoin ETF visibility
Google, a subsidiary of tech conglomerate Alphabet, is on the verge of a significant policy update set to take effect on Jan. 29, which could alter the landscape of cryptocurrency advertising. Now that the U.S. Securities and Exchange Commission’s (SEC) approved 11 spot Bitcoin (BTC) ETFs on Jan. 10, Google is expected to amend its rules and enable asset managers to advertise these products to a broader U.S. audience. This move follows Google’s recent decision to broaden its crypto currency and related products’ policy , now providing advertisers with specific guidelines for promoting what it calls “ crypto currency coin trusts.” Advertisers eager to capitalize on Google’s platform, renowned for its expansive reach and high search volume, will now require certification to ensure compliance with the tech giant’s stringent requirements. The significance of this development is highlighted by the Grayscale Bitcoin Trust (GBTC) converting to a spot Bitcoin ETF, coupled with ...